Extentia IT: Multifaceted Design
Extentia is a global technology and services firm that helps clients transform and realize their digital strategies. With a unique Experience Centric Transformation approach, our ground-breaking solutions are in the space of mobile, cloud, and design.
Role:
Graphic Designer, UI Designer
Date:
Oct 2015 - May 2018
Challenge
Extentia IT sought a designer with the versatility to handle brand identity, user interface (UI) design, and social media content creation. Additionally, seamless collaboration with the in-house marketing team was essential for successful event design execution.
Solution
I thrived in this multifaceted role, contributing to several key areas:
Brand Identity & Marketing Materials:
I played a key role in crafting essential brand elements such as logos, business cards, and marketing collateral to strengthen brand awareness and generate leads.
Digital Experience Design:
My UI design expertise was utilized to create user interfaces for company websites, landing pages, and email campaigns. I also managed content within these interfaces, ensuring a cohesive and user-friendly experience.
Social Media & Event Design:
Social Media Content Creation: I collaborated with the in-house marketing team to design engaging social media assets that promoted Extentia IT's services and brand identity.
Event Design Collaboration: I worked closely with the marketing team to design visually appealing materials for in-house events. This included creating flyers, presentations, and other event collateral.
Results and KEY TAKEAWAYS
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Effective design solutions can be created even within platform limitations.
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User experience remains paramount regardless of the development platform.
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Collaboration with clients ensures their brand vision is translated into a successful digital presence.
